Get to know our media monitoring solutions suite.
Media Tracker is a powerful tool that provides access to commercial occurrences generated from our Mass Media Monitoring processes. Our system is 100% automated, consisting of a network of intelligent servers designed to accurately track and identify the transmission and presence of commercial advertisements across the various media platforms that support the advertising industry.
Advertising Schedule Verification
Media Tracker generates up-to-date reports on advertising activity produced by various media outlets, providing verification reports of the advertising spots aired by the media.
Advertising Investment Measurement
All advertising spots generated across the monitored media universe are assigned an estimated value based on the published media rates. This allows for the estimation of the market's advertising investment.
Competitive Analysis
Media Tracker enables the generation of competitive reports across product categories, advertisers, and media outlets. Once the advertising records are processed, the monitoring data is used for detailed analysis. The inclusion of variables with specific details allows for the observation of advertising executions and their trends.
Audiovisual Library
Creative Material Libraries for consultation and download of commercial reference pieces, captured and recorded through our media monitoring systems.
Data with estimated audience reach
Leveraging the other tools in its portfolio, Media Tracker cross-references advertising monitoring results with audience measurement variables provided by the company's strategic partners (see allied partners).
